Beame United in Pink with Cricket SA | Beame

United in Pink: A Day of Cricket, Cause, and Community

Pink Day has always been about more than cricket. It is about using the power of sport to unite us in support of other heroes: those in the fight against Cancer.

As the official vehicle recovery sponsor of Cricket South Africa, Beame was proud to be part of this year’s Proteas Men’s Pink Day. It was an honour to stand United in Pink with players, supporters, and partners alike.

And yes, we had a lot of fun doing it.

For the first time ever, supporters were able to meet the Beame mascot in person. From selfies in the stands to curious kids (and more than a few adults) wanting a closer look, it was clear that Pink Day at the Wanderers was about shared moments and shared meaning. The Bullring was alive with energy and camaraderie as everyone there was backing the same cause.

But our presence was never just about the smiles and photo ops, as great as those were.

United for a Cause

Beame was honoured to support Cricket South Africa’s Pink Day beneficiary, the Breast Care Unit at the Charlotte Maxeke Johannesburg Academic Hospital. Through our Pink Day activation, Beame was able to donate R25,000 towards vital breast cancer care, awareness, and support.

Beame raised the funds via a Pink Day competition at the Proteas Men’s match, donating a set amount for every competition entry received. Each entry became a contribution to the cause, proving once again that when people come together, even simple actions can have a powerful impact. The competition has since closed, but its purpose lives on.

The competition winner received a Durban Cricket Weekend for two—comprising flights and accommodation—and a full year of peace of mind with MyPanic!

Seeing fans engage so willingly, knowing that every entry helped support real people and real families, was one of the most rewarding parts of the day.

Beame United in Pink - Pink Day Cricket Match | Beame

A Historic Pink Day Match

This year’s Pink Day was also historic for cricket fans. For the first time, the event was hosted as a T20 International rather than the traditional One Day International, adding an extra layer of excitement!

The match took place at the Wanderers Stadium on Saturday, 31 January 2026, with South Africa taking on the West Indies in what would become a weather-affected thriller. Lightning and rain played their part, reducing the game to a 10-over-per-side shootout that kept everyone guessing until the final moments.

The West Indies posted 114 for 3 in their 10 overs, with Shai Hope and Shimron Hetmyer delivering a blistering 86-run partnership. Chasing a DLS-adjusted target of 125, the Proteas came out firing, led by Quinton de Kock and Ryan Rickelton, before the Windies spinners tightened their grip. A late surge from Jason Smith briefly reignited hope, but a pinpoint yorker from Shamar Joseph sealed the result, handing the West Indies a six-run victory on the night.

Despite the loss, South Africa had already secured the series with dominant wins in Paarl and Centurion, taking the series 2–1.

And then there was that moment…

On the penultimate ball, Corbin Bosch’s bat famously split clean in two during a big hit attempt, the handle staying in his hands while the blade flew off toward the leg side!

When Lightning Strikes

Speaking of surprises, the lightning delays were a reminder of just how quickly circumstances can change, on and off the field. It was one of those moments where we were quietly grateful for MyPanic, a personal safety and emergency response service that gives you 24/7 access to help when you need it most, whether you are at home or on the move.

Thankfully, everyone stayed safe, but if ever there was a day to appreciate instant access to support, Pink Day at a thunder-charged Wanderers was it.

A Powerful Reminder Of Why Pink Day Matters

The Proteas wore their iconic all-pink kit with pride, raising funds and awareness for breast cancer. Before play, fast bowler Lungi Ngidi spoke movingly about the personal significance of the cause, sharing that several members of his own family have been affected by the disease. It was a powerful reminder of why Pink Day matters and why these conversations must continue beyond the boundary ropes.

While the match result did not go South Africa’s way, the day achieved exactly what it set out to do. It brought people together, raised awareness, generated funds for life-saving care, and reminded us all of the impact we can have when we rally behind a shared purpose.

From the sea of pink in the stands to meaningful contributions off the field, Pink Day 2026 will be remembered as a day where cricket, community, and compassion truly came together.